Abi specialises in helping clients understand their brand and customers better, with experience across new product development, customer experience and decision-making. She specialises in leading large-scale projects often employing qualitative techniques to unlock customer attitudes and behaviour. Recent work includes proposition-development for a well-known automotive brand, and in-depth brand evaluation for a quick-service restaurant.
As one of our clients commented recently in a customer satisfaction survey, "Just felt like it was managed brilliantly from beginning to end, great stakeholder engagement and the results were really well presented. Thank you!"