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23rd February 2015

Women-led Businesses

Markets / SME

The latest special report from the SME Finance Monitor shows that in many instances, SMEs led by women are very similar to those led by men, but once the demographic profile has been taken into account there are a number of key differences, particularly amongst the smaller businesses.

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18th February 2015

A Week in the Life of a Junior Researcher at BDRC

Brands / Financial

What’s it like to be junior researcher in market research? Is it all about using Excel spreadsheets and crunching data all day? For Martin, this isn’t true ... work as a Research Executive at BDRC Continental is both a mentally challenging and creative role that lets me learn about a diverse range of research techniques and exercise my artistic competence in designing client reports and infographics.

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9th February 2015

Wellness for all

Customers / Culture, Tourism and Leisure

Wellness Tourism is very much in vogue at the moment and there remains a misconception that Wellness Tourism is the preserve of the elite. A lucrative niche for sure, however our study revealed as many C2DE Britons taking annual wellness breaks as ABC1. And interestingly, the majority of Wellness Tourism taken by Britons is actually taking place within the UK.

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28th January 2015

UK Hotels & Hospitality: Prospects for 2015

Markets / Hotels and Events

The defining characteristic of the British hotel sector has become change. Changes in ownership, changes in consumer profile, behaviour and mindset. Further change will be driven by technology. This change is happening at breakneck speed. Making sense of the business implications will separate the winners from the losers. How do we expect these agents of change to shape the sector in 2015 and beyond?

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26th January 2015

Science, art and usefulness

Customers /

People think differently, and it’s useful to stretch that range of thinking beyond the client or professional ‘expert’ consultants. Sometimes respondents provide greater clarity and insight simply because they don’t know any better. Sometimes they are spectacularly wrong about something, but in a way that’s interesting. It is our job as researchers to recognise these moments and distil them in a way that’s useful for our clients.

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