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20th January 2015

Why hotel brand consolidation won’t be happening any time soon

Brands / Hotels and Events

Regardless of the growth of international hospitality businesses, the hotels sector remains highly fragmented with vast numbers of domestic and regional brands catering to the needs of their local markets. For in spite of the growth of international travel, in all but the smallest of countries the bulk of hotel demand is domestically generated, so creating a niche for local brands to prosper.

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6th January 2015

The Staycation on the slide? How accurate was Holiday trends 2014?

Markets / Culture, Tourism and Leisure

Holiday Trends 2014 predicted a drop in Britons taking a ‘Staycation’, 45% stating they were seriously considering taking a main holiday in the UK compared to 56% in 2013 and 58% in 2012. Our research was given widespread coverage in the press – The Times and the Evening Standard sounded the death knell of the staycation and a number of others joined them. We were not quite so pessimistic.

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