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23rd February 2015

Women-led Businesses

Markets / SME

The latest special report from the SME Finance Monitor shows that in many instances, SMEs led by women are very similar to those led by men, but once the demographic profile has been taken into account there are a number of key differences, particularly amongst the smaller businesses.

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18th February 2015

A Week in the Life of a Junior Researcher at BDRC

Brands / Financial

What’s it like to be junior researcher in market research? Is it all about using Excel spreadsheets and crunching data all day? For Martin, this isn’t true ... work as a Research Executive at BDRC Continental is both a mentally challenging and creative role that lets me learn about a diverse range of research techniques and exercise my artistic competence in designing client reports and infographics.

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9th February 2015

Wellness for all

Customers / Culture, Tourism and Leisure

Wellness Tourism is very much in vogue at the moment and there remains a misconception that Wellness Tourism is the preserve of the elite. A lucrative niche for sure, however our study revealed as many C2DE Britons taking annual wellness breaks as ABC1. And interestingly, the majority of Wellness Tourism taken by Britons is actually taking place within the UK.

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