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6th January 2015

The Staycation on the slide? How accurate was Holiday trends 2014?

Markets / Culture, Tourism and Leisure

Holiday Trends 2014 predicted a drop in Britons taking a ‘Staycation’, 45% stating they were seriously considering taking a main holiday in the UK compared to 56% in 2013 and 58% in 2012. Our research was given widespread coverage in the press – The Times and the Evening Standard sounded the death knell of the staycation and a number of others joined them. We were not quite so pessimistic.

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