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20th January 2015

Why hotel brand consolidation won’t be happening any time soon

Brands / Hotels and Events

Regardless of the growth of international hospitality businesses, the hotels sector remains highly fragmented with vast numbers of domestic and regional brands catering to the needs of their local markets. For in spite of the growth of international travel, in all but the smallest of countries the bulk of hotel demand is domestically generated, so creating a niche for local brands to prosper.

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