Getting added value from multi-market research

By Richard Smith

With the help of international colleagues, Richard Smith shared our view on how to get the best value from multi-market research in a webinar aired on 14th February.

The webinar focussed on the strategic value research clients can gain if they consider some of the bigger issues from the outset.

The 30 minute webinar teaches

  • Why some widely used approaches are not advisable
  • Which areas of difference are important and which are trivial
  • The value of innovation and lateral thinking
  • How the right approach can help you to formulate marketing strategy

View the webinar recording on demand (fill in your details to get an automatic email with the link).

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