ALVA Visitor Experience Benchmarking Survey

By Katie Vosper

For nearly 20 years we have run the Visitor Experience Benchmarking Survey on behalf of ALVA. More than 80 visitor attractions now participate, generating over 35,000 visitor surveys per annum

The survey’s primary purpose is to benchmark a range of visitor experience elements, including aspects of service delivery, site content and emotional impact. It can also be used as a visitor profiling tool, to understand visitor motivations and analyse communications effectiveness.

Participants use the survey to identify those aspects which are most important in driving overall opinion of the visit.  The insights from the survey are used to establish priorities for improving the visitor experience. The research demonstrates how well attractions are performing on these dimensions and which attractions to emulate for best practice.

If you would like to join the Visitor Experience Benchmarking Survey please contact Katie Vosper.