Business Opinion Omnibus: Now Pensions auto-enrolment expectationsBy Annette White
Now Pensions, a new pensions provider in the UK, used the Business Opinion Omnibus to gauge auto-enrolment expectations. With fewer than 10 questions, Now Pensions achieved a wealth of data regarding SME intentions about preparing and launching a workplace pension scheme.
The results have since contributed to a series of press releases, issued over several months, to build Now Pensions’ industry profile and promote their understanding of the challenges faced by SMEs. Key findings were also used as the basis for social media and Twitter updates via @NowPensions.
Amy Mankelow, Communications Manager at Now Pensions said:
“The research we conducted via BDRC was extremely well received by media generating over 50 items of coverage across national, broadcast, trade and vertical sector media. The team were very responsive and helpful providing us with additional data splits at short notice. I’d highly recommend their services.”