Customer survey at London City AirportBy Rebecca Joyner
BDRC conducted a quantitative survey of arriving and departing passengers at London City Airport which tracked the passenger journey through the airport.
During this research we deployed tablet based CAPI (Computer assisted personal interviewing) and collecting email addresses and sending a survey link. This enhanced the reliability and quality of the research, maximizing the client’s return on investment.
The research undertaken by BDRC provided real actionable insights for LCA. It is seen as an essential guide to customer service performance. More specifically the research was used to support the development of the airport’s compelling marketing campaign and new strap line.