Holiday Trends 2017

By Jon Young

Our annual report on the state of the UK holiday market is now published.

The survey was conducted amongst a nationally representative sample of 1,000 UK residents during the first two weeks of January, including ‘Sunshine Saturday’ when the highest frequency of holidays are booked.

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In the report

Populism, fake news and terrorism are just three factors from 2016 that will impact the nation’s holiday behaviour in 2017.

Comparing data as far back as 2009, Holiday Trends 2017 focuses on:

  • Top holiday destinations this year
  • The UK’s most desirable destinations and city-breaks
  • Information choices when booking a holiday
  • Accommodation and booking patterns

And, news for 2017:

  • The key drivers of holiday choice
  • The impact of the Brexit vote on holidays in the EU
  • Destination safety and sustainability – who should be responsible?
  • Defining local holidays
  • The return of the Staycation and seaside holidays


The report is designed to deliver easily digestible insights for the tourism industry:

Example pages Holiday Trends

Get a feel for the report from our blogs and video based on Holiday Trends 2016 insights: