The meaning of luxury

By Richard Smith

We used our innovative ZMET methodology to see what luxury means to consumers, this research was presented at the MRS Luxury Conference in September 2015.

From the interviews we conducted we found that time is at the epicentre of luxury, being able to delegate tasks to others allows people to spend time how they would like and gives them control over their life. Other key findings were that space and separation were important factors. People were keen to experience exclusive places where they could feel safe.

Read the blog on Research Live.