A multi-methodology researcher with specialist knowledge of the culture and tourism email@example.com
What we do for you
We help our clients get closer to their customers, stakeholders and employees by translating research data into business intelligence you can act on. We do this through a range of market leading insight tools and a dedicated team of experts. Whether you define your needs by sector or by business challenge, we have a team which can give you the answers.
We are market leaders in a number of sectors – hotels, banking, media, transport, travel and tourism – as well as business challenges: branding, customer experience, compliance and more.
When you appoint us we want to know where you plan to end up – your goal. We will shape our research recommendations around that, so even if the components we suggest are ‘off the shelf’ the solution will be tailor made for you.
Our experts work in project teams to deliver precisely the solutions you need. Typically they are experienced both in a sector and a number of business challenges. Many of them have blogged, as you can see in Our opinions.
Plays a key role in the design of contemporary and incisive research programmes to inform business firstname.lastname@example.org
An expert in SME research, particularly SME finance, and the author of the influential SME Finance Monitor.email@example.com
Leads Media & Branding team, and has developed innovative techniques to gauge implicit impact of advertising and firstname.lastname@example.org
A senior researcher who provides organisation-changing insights to clients within the tourism, travel and leisure email@example.com
A core member of the Financial & Business team with experience in a diverse range of research methodologies and client firstname.lastname@example.org
A researcher dedicated to providing performance and planning insight to government related email@example.com
A project manager and provider of vital customer experience insight to the tourism and leisure sector since firstname.lastname@example.org
A specialist in advertising, sponsorship and product placement evaluation studies, with a penchant for attitudinal email@example.com
Provides expertise on the financial services markets, particularly the mortgage, wealth, current account and SME firstname.lastname@example.org
A strategic insight leader and business builder with an unerring knack for spotting the business gems in research email@example.com
A dedicated manager of the Business Opinion Omnibus, ensuring the timely delivery of quality firstname.lastname@example.org
A highly effective consultant enabling clients’ strategic business development in the culture, tourism, travel and leisure email@example.com
A senior financial services researcher with a track record in customer experience, the private rental sector and buy to firstname.lastname@example.org
A specialist in media and communications who has worked in research since 1997. Has a track record of methodological email@example.com
Financial customer experience specialist, with expertise in mortgage on-boarding and NPS as well as more sensitive firstname.lastname@example.org
A researcher with extensive experience in developing and delivering customised & user-friendly research email@example.com
An accomplished mystery shopping professional working on behalf of global hotel firstname.lastname@example.org
Lead data analyst on both the National Rail Passenger Survey (NRPS) and the Bus Passenger Survey as well managing various other projects, continuous and ad hoc. She also provides advanced programming and technical services needed in support of client email@example.com
Joy is an experienced qualitative and quantitative researcher. She specialises in managing large scale and/or complex firstname.lastname@example.org
An expert financial and business researcher and mentor, as well as co-founder of BDRC in email@example.com
Specialist in helping hotel, travel and leisure brands gain a competitive advantage by optimising customer experience, communications and routes to firstname.lastname@example.org
A dedicated qualitative insight specialist in the field of customer thought processes, emotions and decision email@example.com
Tim is an expert in transport, hospitality, travel and leisure sectors, with specialisms in brand and product firstname.lastname@example.org
A senior researcher who helps transport sector clients to understand their brands and meet needs of customers and email@example.com
An authority on the hotels and meetings industries with more than a decade’s worth of firstname.lastname@example.org
An authority on the meetings market with a deep understanding of customer email@example.com
An advanced analyst and statistician, expert in applying complex methodologies to meet exacting research firstname.lastname@example.org
A tourism and culture sector specialist, with a particular focus on branding and visitor targeting in the attractions email@example.com
Awards & achievements
BDRC delivers excellence in the research sector. We are recognised for our research quality, innovation and expertise. This is shown in a number of awards and finalist positions from the Market Research Society among others.
A multi-platform media study: newsbrands
10,856 readers, five big brand campaigns and 700,000+ individual brand measurements demonstrate that newsbrands have a significant impact on brand health. Print plays a vital role for newsbrands – it’s the most effective newsbrand brand building platform and it kick starts a multiplier effect across digital newsbrands.Read more
Large tracking study: moving Ofcom's telephone survey to online and face-to-face
Ofcom has just released its 2016 Public Service Broadcasting Annual Report (PSB). Previously, the interviewing for the research was done via telephone. However in 2015 we used our Convertr™ technique to help Ofcom move the methodology to a mixture of online and face-to-face fieldwork.Read more
Holiday Trends 2016
BDRC surveyed 1,000+ UK residents to understand their holiday intentions, behaviours and attitudes for 2016. The report will help you to understand the market from a variety of angles. Holiday Trends provides insight on general domestic and out-bound tourism trends, the top UK and overseas destinations, booking channels & timings and use of technology & social media.Read more
Has Right to Rent led to discrimination?
From February 2016, all private landlords in England must check that new tenants have the right to live in the UK before renting out their property. Our research Home Office Science tested the compliance of landlords and letting agents to the new legislation, specifically identifying any discrimination based purely on ethnicity.Read more
School Fruit and Vegetable Scheme Research
BDRC Continental has worked for several years with NHS Supply Chain to assess the School Fruit and Vegetable Scheme. Our research has been used to measure satisfaction with the scheme logistics, the quality of fruit and vegetables and the behavioral impact the scheme has on healthy eating.Read more
Getting to the heart of fried chicken
KFC wanted to discover their customers underlying thoughts and feelings on what KFC means to them. BDRC used the ZMET technique to reveal the inner truth of a fried chicken eater. Recently featured in BBC One's documentary, 'The Billion Dollar Chicken Shop'.Read more
With offices in London (BDRC Continental, ESA Retail, Perspective Research Services), Washington, Sydney, Singapore, Beijing and Jakarta, and affiliates in South Africa, we operate worldwide - in more than 90+ countries last year - and have a strong global reach. Taken together, this gives us the sectoral breadth and technical depth to tackle the largest research challenges.