Healthy brands can overcome reputational problems, competitive challenges and economic downturns. How? By maintaining the loyalty and commitment of their customers and staff.
Managed well, brands beat at the heart of their business. They provide a value system and personality for customers and staff to identify with, and deliver a coherent offer that fits the brand ethos.
Development of a strong brand is only possible when you understand the target audience, how your brand is perceived by them and how to connect with them. Our research provides this intelligence, allowing our clients to make confident decisions about their brand and communications strategy, revealing how this affects customer perceptions and their position in the market.
Our toolkit includes the full range of quantitative and qualitative methodologies, for ad-hoc or on-going research. We also offer specialist brand, communications and product placement evaluation techniques that are unique to BDRC. Take a tour of Our Solutions and Our Experts below.
On 24 June we shared our brand research insights on the hospitality, tourism, culture and transport sectors. Find out more about the event here.