Customers want to help you improve – listening and responding to their views is an important part of strategy. However, loyalty is multi-faceted and simply asking what customers want or fixing problems won’t necessarily help you get ahead.

Successful organisations place the customer at the heart of their culture. They have a deep understanding of how customers think and feel. They know which touch-points are critical to the relationship, when it is vital to delight and when it is sufficient to get the job done, allocating resources accordingly.

This can be hard to achieve, but our insight will help you understand your current position, identify priority actions and clearly communicate what impact these will have to inspire change across your organisation.

Our toolkit includes the full range of quantitative and qualitative methodologies for ad-hoc and ongoing research. We also offer specialist techniques that deliver unparalleled insight into customer needs and experiences. Take a tour of Our Solutions and Our Experts below.

"The in-depth results provided by BDRC have enabled us to work closely with our suppliers to deliver a positive, customer focused approach through improving the quality of conversations and communications, ensuring the process of agreeing a repayment plan is a collaborative exercise that drives the right outcome for our customers."

Stewart Pickering - Barclays Business Analyst

Our Solutions

We offer proprietory solutions in addition to the full range of quantitative and qualitative techniques. All of our solutions have been developed or refined within BDRC and have proved their value in numerous research projects – to the extent that some have registered patents or trade marks.

Meet our experts

Our opinions