Project Mercury has been tracking lenders’ marketing communications effectiveness and brand standing among mortgage intermediaries since 2007. Project Mercury aims to evaluate the effectiveness of lenders’ intermediary marketing, provide subscribers with up-to-date measures of brand standing and evaluate the impact of marketing effort on brand standing.
Interviews are conducted on a monthly basis with 100 active mortgage intermediaries in Great Britain, providing up-to-date data on mortgage providers’ services and products, and assessing their marketing efforts. Project Mercury offers cost effective access to this intermediary research sample with the opportunity to place confidential questions on the syndicated study.
The interviews are conducted by telephone with intermediaries directed to a web portal URL part way through the interview. This provides the opportunity to test live or developmental marketing communications among intermediaries in order to drive future communication messages, content and design.